Shudder.
To misquote Keith Olbermann misquoting Winston Churchill: "There is nothing I can add here which is either relevant or true."

And now, since it's the end of my work week: "I know there's a tossup in here somewhere..."
1 Leave the gun, take the cannelloni.
2 If ever an article could tell me where I stand on advertisers' target demographics...
3 When reading this please remember the key component that is reduced is FUEL, not TIME, and not DISTANCE. Thank you.