Look, I don't care how effective a diagnostic practice this is: I'm calling fraught on this. This just feels like some doctor was thinking "There's got to be a reason dogs sniff there..." and then they spent way too much political capital trying to get the grant application. They're just bloody lucky the evidence bore them out, because you know that people were snickering behind their backs.
This, however, looks cool. I really should try to figure how I could work the day job software into this program. And the fact that there's a "School of Entertainment Engineering and Technology" is simultaneously the coolest and cheesiest thing I can imagine as an engineering major.