Craig hit this part of the Coca-Cola plan earlier today, (which has its own amusements, like the way they skirt around the "technique perfected by Nasa to purify fluids on spacecraft" being a codeword for "drink your own urine", and the way that the slogan "Pure, Still Water" could be recadenced to read. "pure...STILL WATER.") but I also found this, which kind of makes me worry that people will continue to pay a buck a bottle to ensure they're well balanced in the congealed and chocotastic food groups.