I know it's pretty much "Fish, Meet Barrel", but...

I don't know why I'm utterly fascinated by this movie,and it's not just the morbid curiosity that comes from knowing that it's so obviously going to tank. We saw this car crash coming from miles away. At the risk of making the obvious statement "What marketing genius thought this up?" the question begs to be asked. To prove the point, has there been a movie whose commercials have filled you with that exact feeling of "Oooh boy,... is this gonna suck!" (outside of any film giving Harland Williams a leading role), and then proceeded to advertise itelf so heavily, that the exact feeling of how badly it's going to suck is driven into your skull. It's almost like they took the Godzilla movie marketing plan, "we know it's going to crash once word of mouth gets out, so let's sucker them in the first weekend," but then overdid it. Great, now everyone knows it's coming, and everyone knows it blows!

If you're looking for a more unnerving observation here, take this: As bad, as horribly flawed as the concept is, would there be any way to make an ad for this movie that would make it palatable? I think this is the crux of my fascination here. After years of watching advertisers make a decent job of trying to sell us crap we don't need (See Fit: the "fruit wash" hawked by TGIFriday's waitresses concerned about our nutrition), it's just fundamentally interesting to see the ad man's equivalent of the Kobayashi Maru.

"Okay, they've adapted Tootsie, for the WNBA, except the WNBA didn't want even more snickering about sexuality associated with it. Oh, and when they decided to name the team in the film the Charlotte Banshees, the Hornets left town."
"Uh, Boss, can I be put on marketing R. Kelly's next album? Please!"

Delano was right, this movie needs Dennis Rodman.

Though I will give them credit: A nice touch by them getting Kevin Pollak to do the Sydney Pollack role from Tootsie. What's one letter?