Mike took the notion from yesterday and ran with it. Nice to know I have my own forum goons.

Beverage alert: According to the folks at Money, Vanilla Pepsi is slated to debut tomorrow. I am very much amused by the next to last paragraph of this article:

DeCesso isn't saying whether the company will hire a new pop star as spokesperson for the brand, but it's a possibility. "I can't comment on that. You'll just have to wait." he said.

Watch this. This ought to be amusing. Knowing how carefully managed any sort of product release or advertising campaign is, the celebrity who takes this ad will be special. It means that they had to be told (perhaps in not such uncertain terms) that when the Pepsi target demographic thinks "vanilla," they were exactly what came to mind. (Okay folks, open line time, what celebrity would be the choice of a vanilla generation?)