Okay, the endive people, excuse me, Genuine Belgian Endive People are not grounded in reality. Following up with yesterday's bit, I went over to belgianendive.com and found something that I can't tell whether it's pure marketing drivel or a bad translation of impure marketing drivel, with fetching MIDI. For example, these quotes from the main page:
"Sponsor it for salads" sounds vaguely like its a child in Belgium that Sally Struthers wants you to adopt, then eat.

"Genuine Belgian Endive...
It isn't any one thing.
It's everything."
Wow. If Marshall Applewhite brainwashed Joe Carcione-Thegreengrocer (as I thought his name was as a child), this might be the ad copy he'd generate.

"Cooked, its distinctly muted Genuine Belgian Endive flavor adds subtle touches."
Wow, that's a lot of nothing to say. And yes, "distinctly muted" is the best oxymoron I heard this week.

The rest of the page looks reasonable, and I might even be tempted into making the Cream of Endive, excuse me Cream of Genuine Belgium Endive Soup. However, I can't get behind this recipe. I don't see that using your crop as a serving tray counts as a real recipe.