I have always thought of the Kool-Aid Man as some sort of artistic allegory of Christ. ("Take my blood and add just the right amount of sugar." If he wasn't arterial red I wouldn't have this issue.) I'm pleased to know I'm not alone in the bizarre symbology of advertising mascots. The entire suicidefood weblog (via boingboing) is excellent, but it's a special kind of crazy that sees the Death of Marat in a lobster pot.