Sunday, May 20, 2007

I'm not sure if it's transgressive marketing, but I'm becoming convinced that whoever designed this year's Kennywood campaign is an exhibitionist.

Allow me to explain:
Kennywood is the local amusement park, it's fairly well known among roller coaster enthusiasts for its wooden coasters. This year they've decided to go with an ad for the park that includes the phrase "Kennywood's Open...Those words signal the beginning of summer for me."
One problem with this, in one of the more inexplicable etymologies of Pittsburghese, "Kennywood's Open" is common and/or polite euphemism for "your fly is open." So given the level of gusto and delivery of the ad, it certainly sounds like this guy is far too happy to be called out on it.

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