Even in my darkest and most evil thoughts, I have my limits. And I', just slackjawed at the ability of folks to miss the subtext, or assume the subtext is the actual text, especially in advertising. The latest example occurring in my favorite crazy-ass European country, Belgium. They've decided that the best way to stimulate funding for UNICEF is to firebomb the Smurfs. I'll repeat that for those of you who had cognitive dissonance click in. They've decided that the best way to stimulate funding for UNICEF is to firebomb the Smurfs. (And yes, taken out of context "UNICEF firebombs the Smurfs" DOES sound like some sort of expansion to Rock Paper Scissors gone horribly awry) This shouldn't be funny. This really shouldn't be funny. What they're trying to state is a good idea and all that, but all I get out of this is that the advertising agency really just wanted to bomb the living crap out of the Smurfs. And I now have the image of the inevitable war crimes tribunal, where they're asking Col. Jessup (RET) who ordered the code blue and why all the smurfs were la-la-ing the Ride of the Valkyries. Yeah, I'm messed up, but clearly I learned it from watching you!